![]() ![]() To compete, studios have moved to the extremes: horror movies made on shoestring budgets, and lavishly expensive franchise films aimed at the broadest possible audience. As living room entertainment services like Netflix and Amazon have grown in popularity, filling seats in theaters has become much harder. The movie business has changed dramatically in the last decade, however, making the turnout for “Crazy Rich Asians” all the more impressive. (The film will roll out overseas in the weeks ahead.) To compare, the hit romantic comedy “27 Dresses,” starring Katherine Heigl, took in the same amount over its first five days in domestic theaters in 2008, after adjusting for inflation, going on to collect $200 million worldwide. “Crazy Rich Asians,” which cost an estimated $30 million to make and tens of millions more to market, took in $34 million since arriving on Wednesday. About 68 percent of the audience was female. ![]() Asian moviegoers typically make up less than 10 percent of the opening-weekend audience for a film. About 38 percent of ticket buyers for “Crazy Rich Asians” were Asian, according to Jeff Goldstein, Warner’s president of domestic distribution. ![]()
0 Comments
Leave a Reply. |